Post by account_disabled on Mar 6, 2024 2:04:46 GMT -5
Corporate reputation is fundamental and is increasingly important for the operation of companies because it gives value to businesses.
When a company has proper corporate reputation management, it is able to transparently communicate its social, environmental and financial impact in order to gain the trust of its stakeholders.
Business leaders say that corporate reputation is linked to the success of companies, financial performance and improved sales. It is the maximum differentiator compared to the competition, including in attracting and retaining talent.
How to measure corporate reputation?
There are institutions that are dedicated to Chile Mobile Number List measuring and qualifying the actions of companies through methodologies. This helps to know if the company has adequate management in the following areas:
Corporate governance.
Environment.
Quality of work life.
Leadership.
Impact with consumers.
Finance.
These areas are evaluated specifically through questionnaires to subsequently carry out a count. Once all the points have been evaluated, the companies with the highest and lowest scores, depending on the case, are placed in rankings, instruments that serve to position them.
The role of Merco and corporate reputation
One of the most important institutions in the business world for measuring companies is Merco (Business Monitor of Corporate Reputation) with presence in 12 countries: Spain, Colombia, Argentina, Chile, Ecuador, Bolivia, Brazil, Mexico, Peru , Costa Rica, Panama and in process in Portugal.
It is a reputational evaluation instrument launched in 2000, based on a multi-stakeholder methodology (business executives, journalists, financial analysts, academics and the general public), composed of 6 evaluations and 25 sources of information.
Every year, Merco evaluates the 100 companies that stand out for their product quality, their social responsibility practices, gender equality and the impact they generate with consumers.
This 2020, the specialized firm presented the fifth edition of its annual Merco Empresas ranking in Ibero-America, in which América Móvil and Grupo Bimbo stand out as the two Mexican firms with the best position within the list.
Three Mexican companies are positioned in the ranking
Commitment and transparency are some of the arguments that a company must work every day to be recognized in corporate reputation.
At Expok we emphasize the following Mexican companies for standing out among the best in Merco's corporate reputation practices. Discover them!
BIMBO Case: sustainable, productive and human company
Grupo Bimbo is a multinational Mexican company that manufactures delicious bakery products that have been part of the diet of multiple generations. Its headquarters are located in Mexico City.
Within the Merco Ranking, it obtained 45th place out of 100 with a score of 4.361 , this means a great advance for the Mexican company, since in 2018 it participated in the same ranking and its comparative advance is 27 places.
Merco in turn divides the companies by sector, and the group is positioned in 3rd place among food companies, after Nestlé and Danone. A great achievement for this company, don't you think?
Without a doubt, its practices focused on the environment, its consumers, collaborators and sustainable value chain, make this Mexican company continue to grow in corporate reputation.
América Móvil Case: opportunities for the future of connectivity
The leading Mexican telecommunications company in Latin America is another of the companies that positioned itself in this ambitious ranking. América Móvil managed to obtain 28th place out of 100, achieving 5,213 points . And it is positioned in second place among companies in this area, only after the Spanish Telefónica.
The company has managed to stand out in this ranking together with other strong telecommunications companies, by offering innovative communication solutions through value-added services and its world-class communications platform.
CEMEX Case: build stronger communities
CEMEX is another of the Mexican companies that managed to enter this list in the cement industry. It leads the ranking in said sector, occupying first place, however, in the general ranking it occupies 56th place with 3,710 points.
So far América Móv il, Bimbo and CEMEX are working hard to continue climbing places and reach the top 10 of this ranking in which they currently find themselves:
In this edition, companies such as Mapfre, Netflix, Santander, Google, Mercado Libre, Adidas and Latam also positioned themselves as leaders in their different sectors.
Merco 's differentiator is that it is the only audited monitor in the world, since the monitoring and verification of its production process and results is the subject of an independent review by KPMG, according to the ISAE 3000 standard, which publishes its opinion for each edition.
All approval criteria are public and, like the results of each edition, this ranking can be consulted on its website by clicking here.
When a company has proper corporate reputation management, it is able to transparently communicate its social, environmental and financial impact in order to gain the trust of its stakeholders.
Business leaders say that corporate reputation is linked to the success of companies, financial performance and improved sales. It is the maximum differentiator compared to the competition, including in attracting and retaining talent.
How to measure corporate reputation?
There are institutions that are dedicated to Chile Mobile Number List measuring and qualifying the actions of companies through methodologies. This helps to know if the company has adequate management in the following areas:
Corporate governance.
Environment.
Quality of work life.
Leadership.
Impact with consumers.
Finance.
These areas are evaluated specifically through questionnaires to subsequently carry out a count. Once all the points have been evaluated, the companies with the highest and lowest scores, depending on the case, are placed in rankings, instruments that serve to position them.
The role of Merco and corporate reputation
One of the most important institutions in the business world for measuring companies is Merco (Business Monitor of Corporate Reputation) with presence in 12 countries: Spain, Colombia, Argentina, Chile, Ecuador, Bolivia, Brazil, Mexico, Peru , Costa Rica, Panama and in process in Portugal.
It is a reputational evaluation instrument launched in 2000, based on a multi-stakeholder methodology (business executives, journalists, financial analysts, academics and the general public), composed of 6 evaluations and 25 sources of information.
Every year, Merco evaluates the 100 companies that stand out for their product quality, their social responsibility practices, gender equality and the impact they generate with consumers.
This 2020, the specialized firm presented the fifth edition of its annual Merco Empresas ranking in Ibero-America, in which América Móvil and Grupo Bimbo stand out as the two Mexican firms with the best position within the list.
Three Mexican companies are positioned in the ranking
Commitment and transparency are some of the arguments that a company must work every day to be recognized in corporate reputation.
At Expok we emphasize the following Mexican companies for standing out among the best in Merco's corporate reputation practices. Discover them!
BIMBO Case: sustainable, productive and human company
Grupo Bimbo is a multinational Mexican company that manufactures delicious bakery products that have been part of the diet of multiple generations. Its headquarters are located in Mexico City.
Within the Merco Ranking, it obtained 45th place out of 100 with a score of 4.361 , this means a great advance for the Mexican company, since in 2018 it participated in the same ranking and its comparative advance is 27 places.
Merco in turn divides the companies by sector, and the group is positioned in 3rd place among food companies, after Nestlé and Danone. A great achievement for this company, don't you think?
Without a doubt, its practices focused on the environment, its consumers, collaborators and sustainable value chain, make this Mexican company continue to grow in corporate reputation.
América Móvil Case: opportunities for the future of connectivity
The leading Mexican telecommunications company in Latin America is another of the companies that positioned itself in this ambitious ranking. América Móvil managed to obtain 28th place out of 100, achieving 5,213 points . And it is positioned in second place among companies in this area, only after the Spanish Telefónica.
The company has managed to stand out in this ranking together with other strong telecommunications companies, by offering innovative communication solutions through value-added services and its world-class communications platform.
CEMEX Case: build stronger communities
CEMEX is another of the Mexican companies that managed to enter this list in the cement industry. It leads the ranking in said sector, occupying first place, however, in the general ranking it occupies 56th place with 3,710 points.
So far América Móv il, Bimbo and CEMEX are working hard to continue climbing places and reach the top 10 of this ranking in which they currently find themselves:
In this edition, companies such as Mapfre, Netflix, Santander, Google, Mercado Libre, Adidas and Latam also positioned themselves as leaders in their different sectors.
Merco 's differentiator is that it is the only audited monitor in the world, since the monitoring and verification of its production process and results is the subject of an independent review by KPMG, according to the ISAE 3000 standard, which publishes its opinion for each edition.
All approval criteria are public and, like the results of each edition, this ranking can be consulted on its website by clicking here.